At a Glance
- PR and marketing tracks have the clearest career paths.
- Journalism track faces shrinking traditional market.
- Corporate communications pays well with experience.
- PR Specialist median wage (BLS May 2024): $69,780.
What It Is
Communications degrees build writing, speaking, media production, and strategic messaging skills across digital, print, and broadcast contexts.
Who It Suits
- Strong writers who like fast-paced work.
- People comfortable with public-facing communication.
- Students wanting flexibility across industries.
Levels and Credentials
TrackBest first rolesPRPR coordinator, communications associateMarketingMarketing coordinator, content marketerMedia productionProducer, editor, videoJournalismReporter, editor, digital writer
Online vs Campus
Online communications BAs work well; media production benefits from on-campus equipment.
Careers and Salaries
Wages below are May 2024 national medians from the U.S. Bureau of Labor Statistics.
RoleMedian wage (BLS May 2024)Public Relations Specialists$69,780PR & Fundraising Managers$134,760Marketing Managers$161,030News Analysts, Reporters & Journalists$60,280Film & Video Editors$66,600
What Programs Cost
Public in-state BA: $40k-$80k. Private: $120k-$220k.
How to Choose
- Match track to target industry.
- Prioritize internships over course titles.
- Build a public portfolio (clips, reels, writing).
Common Mistakes
- Choosing a track before exploring with internships.
- Ignoring analytics/data skills that employers increasingly want.
Glossary
Owned/earned/paidMedia categorization framework used in PR/marketing.
FAQ
Is communications a 'real' major? Yes — employers hire broadly from it.
Key Takeaways
- Track matters — choose intentionally.
- Build measurable artifacts.
Communications is one of the most adaptable majors — rewarding those who specialize intentionally and build a public body of work.
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