Marketing (BS)

At Abilene Christian University, the Marketing (BS) program offers you a comprehensive understanding of key marketing principles, equipping you with the skills to meet the dynamic demands of today's business world. You will explore areas such as consumer behavior, market research, and digital marketing strategies. By blending foundational theory with practical applications, this program prepares you to develop innovative marketing solutions.

Through hands-on projects, internships, and collaborative learning, you'll gain valuable experience that will boost your confidence and readiness for the professional environment. The supportive faculty are dedicated to guiding you toward success, helping you tap into your potential and pursue diverse career paths, from brand management to market analysis. Dive into the world of marketing at ACU and shape the future you envision.

By completing the Marketing (BS) program at Abilene Christian University, you're setting yourself up for a range of dynamic career opportunities. You could step into roles like marketing specialist, brand manager, digital marketing analyst, or sales coordinator. This program equips you with the skills to analyze market trends and consumer behavior, offering a solid foundation for a thriving career in various industries. Whether you're aiming to start your career or advance further, Abilene Christian University's marketing program provides valuable insights and practical skills to help you succeed in the competitive business world.

For individuals graduating with a Bachelor of Science in Marketing from Abilene Christian University, the closest relevant data from the Bureau of Labor Statistics (BLS) relates to Marketing Managers. As of May 2024, the median annual wage for marketing managers was not explicitly provided in the latest BLS data. However, the overall median annual wage for management occupations was $122,090 in May 2024.

Source - https://www.bls.gov/ooh/management/, https://www.bls.gov/news.release/pdf/ocwage.pdf

The B.S. in Marketing at Abilene Christian University is typically a four-year program for full-time students. Part-time options may be available, allowing more flexibility for those balancing other commitments. Transfer students might complete the degree faster depending on their previous coursework. This program equips students with essential marketing skills, preparing them for a dynamic career in various industries.

To pursue the Abilene Christian University, Marketing (BS) degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)