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At Berkeley College, the Bachelor of Business Administration in Marketing program prepares you for a dynamic career in the world of business. The curriculum is designed to provide you with the skills to analyze market trends, implement strategic marketing plans, and creatively engage consumers. Whether you're a recent high school graduate or a working professional seeking to enhance your skills, this program supports your journey towards achieving your career aspirations with a focus on real-world application and industry-driven insights.
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In the Bachelor's in Marketing program at Berkeley College, you will discover a dynamic blend of creativity and analytical skills tailored to the ever-evolving world of marketing. The curriculum covers a wide range of topics, including digital marketing, consumer behavior, market research, and branding strategies. Through hands-on projects and case studies, you will gain practical experience that prepares you to thrive in various marketing roles.
By studying marketing at Berkeley College, you will be equipped to develop innovative strategies for reaching target audiences and enhancing brand visibility. The program encourages collaboration and communication skills, essential for success in today's global market. As you progress, mentorship from experienced faculty will support your journey, helping you build a solid foundation for a successful marketing career in diverse industries.
By enrolling in Berkeley College's Bachelor's in Marketing program, you can prepare for diverse career opportunities in areas like digital marketing, brand management, market research, and sales management. This program equips you with the skills to excel in roles such as marketing coordinator, social media strategist, or consumer insights analyst. With a strong foundation in marketing principles, you're also well-positioned to pursue further studies or specialize in emerging fields within marketing. This degree can help you stand out in a dynamic industry where creative and analytical talents are highly sought after, paving the way for a fulfilling career path.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers was $140,040 in May 2022. The lowest 10 percent earned less than $74,520, while the highest 10 percent earned more than $208,000. Pursuing a Bachelor's in Marketing from Berkeley College can position you for a promising career with substantial earning potential in this dynamic field. Source
The Bachelor's in Marketing at Berkeley College typically requires four years for full-time students to complete. Part-time options may extend the duration, while transfer students with relevant credits might finish earlier. This program balances rigorous coursework with practical experience, setting a strong foundation for a career in marketing.
To pursue the Berkeley College, Bachelor's in Marketing degree program, you must meet the following requirements:
