AS in Business Administration With Concentration in Digital Marketing

Explore the AS in Business Administration with a Concentration in Digital Marketing at South College, where you gain valuable insights into the dynamic world of digital business. The program offers a strong foundation in business principles, complemented by specific focus on digital marketing strategies, allowing you to understand how companies engage customers in the digital age. Combining traditional skills with new-age digital techniques, you'll be prepared to navigate and thrive in today’s competitive business landscape.

At South College, you'll be equipped to craft impactful digital campaigns, use analytics to drive marketing effectiveness, and engage effectively with customers online. This program is designed to empower you with practical, hands-on experiences, ensuring you're ready to tackle real-world challenges. Whether you're aiming for a fresh start or enhancing your career, this program provides the tools and insights needed to make a meaningful impact in the field of digital marketing.

By enrolling in the AS in Business Administration with a concentration in Digital Marketing program at South College, you open doors to careers in social media management, digital marketing strategy, and online brand promotion. The program equips you with the skills to thrive as a digital marketing specialist, content creator, or SEO analyst. It also lays a solid foundation for further studies in business or marketing, empowering you to stay ahead in a rapidly evolving field.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common occupation for those with an AS in Business Administration with a concentration in Digital Marketing, was $166,410 in May 2024.

Source - https://www.bls.gov/oes/2023/may/oes112021.htm

The Associate of Science in Business Administration with a Concentration in Digital Marketing at South College typically takes about two years to complete for full-time students. Part-time options might extend the duration, while previous college credits can potentially shorten the time needed.

To pursue the South College, AS in Business Administration With Concentration in Digital Marketing degree program, you will need to meet the following requirements:

• A high school diploma or GED equivalent.
• Official transcripts from prior educational institutions.
• Basic skills in critical thinking and writing.
• SAT/ACT scores may be required (optional at some institutions).