Master of Business Administration with Concentration in Marketing

Imagine diving into the dynamic world of marketing with South College's Master of Business Administration program, focusing on marketing skills that drive success. Here, you'll gain essential insights into consumer behavior, strategic communications, and digital marketing trends. The curriculum is designed to equip you with a blend of theoretical understanding and practical application, ensuring you're ready to excel in today's competitive market environment.

You will explore innovative marketing strategies through interactive projects and case studies, guided by industry-experienced faculty. This concentration empowers you to craft compelling marketing campaigns and leverage data-driven analytics to make informed decisions. Whether you're looking to advance in your current career or pivot into a new direction, this program offers the tools and knowledge needed to achieve your professional goals confidently.

By pursuing a Master of Business Administration with a Concentration in Marketing at South College, you can prepare for diverse career opportunities such as marketing manager, brand strategist, digital marketing specialist, or market research analyst. This program also provides you with a robust understanding of consumer behavior, market trends, and brand management, equipping you to thrive in dynamic business environments. Furthermore, the skills gained will allow you to adapt to evolving marketing landscapes, making you a valuable asset in any organization.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career path for graduates with an MBA concentration in Marketing, was $161,030 in May 2024.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Master of Business Administration with a Concentration in Marketing at South College typically takes around 18 months to 2 years to complete for full-time students. Part-time options are available, which may extend the duration depending on the student's schedule. Those with transfer credits or relevant experience might finish the program in less time.

To pursue the South College, Master of Business Administration with Concentration in Marketing degree program, you must meet the following requirements:

• A Bachelor's degree from an accredited institution
• Official transcripts from all prior educational institutions
• A minimum GPA of 3.0
• Letters of recommendation
• A statement of purpose
• Resume/CV showing relevant work experience
• GMAT or GRE scores
• TOEFL or IELTS scores for international students