BA in Marketing

At UAGC, the Bachelor of Arts in Marketing program empowers you to understand consumer behavior and market dynamics. This program integrates creative problem-solving with practical business strategies, ensuring you develop the ability to craft compelling marketing campaigns. Through a blend of coursework in digital marketing, market research, and brand management, you will gain the skills needed to navigate today's fast-evolving marketing landscape.

You'll engage in projects that simulate real-world scenarios, honing your analytical and strategic thinking abilities. With guidance from experienced faculty, you will refine your communication and leadership skills, preparing you to pursue career opportunities in diverse fields such as advertising, public relations, and brand consultancy. This degree sets the stage for you to become a forward-thinking marketing professional ready to make a significant impact.

Enrolling in the UAGC, BA in Marketing program opens a world of career opportunities. You can step into roles such as marketing coordinator, brand manager, digital marketing specialist, or market research analyst. The program equips you with the essential skills needed for today's dynamic marketing landscape. Whether you're a high school graduate, a working mom, or a professional looking to shift careers, this program offers you a path to success in diverse industries.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career pathway for those with a Bachelor of Arts in Marketing from UAGC, was $161,030 in May 2024.

Source - https://www.bls.gov/oes/2023/may/oes112021.htm

Additional confirmation of this median salary is available from management occupation data, which lists marketing managers with a median annual income of approximately $165,050 as of May 2024.

Source - https://www.bls.gov/news.release/pdf/ocwage.pdf

Further data from a business education salary summary verifies the median annual pay for marketing managers at $161,030 for May 2024.

Source - https://www.bestcolleges.com/business/bachelors/business-managemen

The BA in Marketing program at UAGC typically takes four years to complete for full-time students. Part-time students or those transferring credits may experience a different timeline, potentially reducing the duration. This flexible structure allows students to tailor their educational journey to fit their personal and professional goals.

To pursue the UAGC, BA in Marketing degree program, you will need to meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)