BABA in Marketing and Sales

In the BABA in Marketing and Sales program at Spartanburg Methodist College, you’ll explore a comprehensive curriculum that blends the art and science of marketing and sales. The program is designed to equip you with practical skills and strategic insights, combining coursework in digital marketing, consumer behavior, sales strategies, and market analytics. You’ll gain the knowledge needed to navigate the dynamic landscape of today's business world effectively.

The hands-on learning approach prepares you to develop engaging marketing campaigns and implement successful sales tactics. With case studies and real-world projects, you’ll refine your ability to solve complex challenges in various industries. The program encourages creativity and analytical thinking, empowering you to make informed decisions and drive business growth. You'll be ready to pursue diverse career paths, from brand management to sales leadership, making a meaningful impact in your chosen field.

By pursuing a Bachelor of Arts in Business Administration with a focus in Marketing and Sales at Spartanburg Methodist College, you open doors to a diverse range of career opportunities. You can find roles as a marketing coordinator, sales executive, brand manager, or digital marketing specialist. These positions tap into your ability to connect with consumers and drive business results. Additionally, the program provides a solid foundation if you choose to continue your studies in business or marketing, offering flexibility and growth potential in today’s dynamic job market.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $141,490 in May 2023, with employment projected to grow 6% from 2022 to 2032—faster than the average for all occupations.

Source – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Spartanburg Methodist College BABA in Marketing and Sales program typically takes four years to complete for full-time students. Part-time options may extend the duration, while transfer students with relevant credits may finish sooner. This degree can open doors to various careers by equipping you with vital marketing and sales skills.

To pursue the Spartanburg Methodist College-BABA in Marketing and Sales degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)