Marketing (BS)

The Marketing (BS) program at Western Governors University empowers you with the skills to thrive in the dynamic world of marketing. Through an engaging blend of strategy, digital marketing, and consumer behavior, you'll gain the knowledge needed to create impactful marketing campaigns. The curriculum focuses on the latest industry trends, offering a rich understanding of how to connect with diverse audiences effectively. With a flexible learning model, you can tailor your education to balance work, life, and study, making it a great fit for busy professionals and those seeking a career change.

In this program, you get the chance to apply theoretical knowledge to real-world scenarios, enhancing your problem-solving and analytical skills. The hands-on projects and case studies provide practical experience that prepares you for various marketing roles. You will learn to use data-driven insights to craft compelling marketing strategies, whether you aim to work in a corporate environment, for a nonprofit, or venture into entrepreneurship. By the end of the program, you'll be well-equipped to take on the challenges of the rapidly evolving marketing landscape with confidence and creativity.

By enrolling in the Marketing (BS) program at Western Governors University, you open doors to a variety of career paths. You'll be prepared to take on roles such as marketing manager, digital marketing specialist, brand manager, or sales director. This program also equips you with the skills needed for advanced studies in marketing, business administration, or entrepreneurship. With the growing importance of digital marketing and data analytics in today’s business landscape, your skills will be in high demand, helping you to thrive in the competitive market.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers was $165,050 in May 2024.

Source - https://www.bls.gov/news.release/pdf/ocwage.pdf

The Bachelor of Science in Marketing program at Western Governors University is typically designed to be completed in about four years for full-time students. However, the program is competency-based, allowing students to accelerate their learning and potentially finish sooner based on their pace and prior knowledge. This flexibility makes it suitable for working professionals and others looking to balance education with personal commitments.

To pursue the Western Governors University, Marketing (BS) degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)