Marketing–MS

Explore Western Governors University's Marketing–MS program to sharpen your marketing acumen and enhance your strategic thinking. This program provides a comprehensive education in digital marketing, consumer behavior, and strategic planning, preparing you to navigate the dynamic marketing landscape. It's designed with flexibility in mind, allowing you to gain hands-on experience while balancing your commitments.

You'll gain insights from seasoned professionals in the field, equipping you with the skills to create and implement effective marketing campaigns. The combination of theoretical knowledge and practical application empowers you to impact various industries. Whether you're looking to advance in your current role or pivot to a new career, this program supports your professional growth and aspirations.

By completing the Marketing–MS program at Western Governors University, you open the door to career opportunities such as marketing manager, brand strategist, digital marketing specialist, or market research analyst. This program equips you with the skills to advance in the marketing industry, where strategic thinking and creativity are highly valued. Additionally, it prepares you for the evolving landscape of digital marketing and data-driven decision-making, making you a valuable asset to any organization.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common role for those with a master's degree in marketing such as from Western Governors University, was $165,050 in May 2024.

Source - https://www.bls.gov/news.release/pdf/ocwage.pdf

The Marketing–MS program at Western Governors University is designed to be completed in about two years, though it offers flexibility for students to progress at their own pace. This allows working professionals or those with prior academic credits to potentially finish sooner.

To enroll in the Western Governors University, Marketing–MS degree program, you must meet the following requirements:

• A bachelor's degree from a regionally or nationally accredited college or university
• Demonstrated basic skills in critical thinking and writing
• Evidence of work experience or knowledge in marketing or a related field
• Official transcripts from all previous educational institutions attended
• A written statement of purpose outlining your career goals and reasons for pursuing a Master's degree in Marketing

Additionally, applicants may need to provide letters of recommendation, a resume or CV, and may be required to complete an admissions interview.