Business Administration (BBA), Fashion Marketing

Considering a venture into the dynamic realm of fashion? The Business Administration (BBA) in Fashion Marketing at American InterContinental University deftly prepares you to excel in this vibrant industry. You will explore a strategically crafted curriculum that balances essential business principles with specialized fashion marketing insights. You will learn about consumer behavior, brand management, and retail strategies, enabling you to carve your niche in the fashion world.

The program emphasizes both theoretical understanding and practical application, ensuring you grasp industry-relevant competencies like trend forecasting and digital marketing techniques. Through engaging coursework and potential real-world internships, you can develop the vital skills needed to thrive as a marketer in fashion. Whether you aim to work with established brands or launch your own fashion line, this program supports your pursuit of fashion marketing expertise, positioning you for success.

By pursuing a Business Administration (BBA) in Fashion Marketing at American InterContinental University, you open the door to exciting career opportunities in the dynamic fashion industry. Graduates are well-equipped to take on roles such as fashion marketing coordinator, brand manager, visual merchandiser, or digital marketing specialist. This program lays a strong foundation for creative and strategic roles, enabling you to thrive in a field that values innovation and forward-thinking.

The BLS does not provide specific salary information for fashion marketing roles graduating from a BBA program. However, the median annual wage for marketing managers, which might be relevant, was $161,030 in May 2024.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm; https://www.bls.gov/oes/2023/may/oes112021.htm

The BBA program in Fashion Marketing at American InterContinental University typically takes about four years to complete for full-time students. Options may be available for those seeking part-time schedules or accelerated paths, potentially affecting the overall duration. Transfer students with applicable prior coursework might finish the program in less time.

To pursue the American InterContinental University, Business Administration (BBA), Fashion Marketing degree program, you need to meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)