Business Administration (BBA), Marketing

Discover the Business Administration (BBA) program at American InterContinental University with a focus on Marketing. Here, you're equipped with essential skills to thrive in today’s dynamic business landscape. The program emphasizes understanding consumer behavior, strategic planning, and brand management. You'll gain both theoretical insights and hands-on experience, preparing you for diverse roles in advertising, sales, and market research.

This BBA program offers a supportive and flexible learning environment, ideal for high school graduates, college students, and professionals aiming to advance or shift their careers. You're encouraged to develop creative problem-solving skills while learning to make data-driven decisions. Graduates leave ready to tackle challenges and seize opportunities in the ever-evolving marketing world.

By enrolling in the Business Administration (BBA) program with a focus on Marketing at American InterContinental University, you can prepare for exciting careers in roles like marketing coordinator, brand manager, market research analyst, or sales manager. The curriculum provides you with the skills to craft strategic marketing plans and analyze market trends effectively. This program lays a groundwork that can also lead to further studies in marketing or business management. With the ever-evolving business landscape, expertise in marketing is increasingly in demand, offering strong career prospects.

According to the U.S. Bureau of Labor Statistics (BLS) as of May 2024, the median annual wage for business and financial operations occupations (which includes many business administration and marketing roles) is not specifically listed for entry-level BBA graduates, but the median annual wage for all management occupations is $122,090.

For the most relevant direct comparison for American InterContinental University, Business Administration (BBA), Marketing program graduates entering general business or marketing manager roles: use the management occupations median of $122,090 as a benchmark for earnings in the field.

Source - https://www.bls.gov/ooh/management/ [Latest, May 2024 median for all management occupations]

The BBA in Marketing at American InterContinental University typically requires about four years for full-time students to complete. Part-time options may extend the duration, while transferring credits from previous studies can reduce the time needed to graduate.

To pursue the American InterContinental University, Business Administration (BBA), Marketing degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)