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At American InterContinental University, the Bachelor of Business Administration (BBA) in Marketing program empowers you to become a strategic thinker and an innovative leader in the fast-paced world of marketing. You will explore fundamental concepts like consumer behavior, digital marketing strategies, and brand management, preparing you to excel in various industries. This program is a perfect fit if you’re eager to develop versatile skills that can help you navigate and thrive in today’s dynamic business environment.
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Discover the Business Administration (BBA) program at American InterContinental University with a focus on Marketing. Here, you're equipped with essential skills to thrive in today’s dynamic business landscape. The program emphasizes understanding consumer behavior, strategic planning, and brand management. You'll gain both theoretical insights and hands-on experience, preparing you for diverse roles in advertising, sales, and market research.
This BBA program offers a supportive and flexible learning environment, ideal for high school graduates, college students, and professionals aiming to advance or shift their careers. You're encouraged to develop creative problem-solving skills while learning to make data-driven decisions. Graduates leave ready to tackle challenges and seize opportunities in the ever-evolving marketing world.
By enrolling in the Business Administration (BBA) program with a focus on Marketing at American InterContinental University, you can prepare for exciting careers in roles like marketing coordinator, brand manager, market research analyst, or sales manager. The curriculum provides you with the skills to craft strategic marketing plans and analyze market trends effectively. This program lays a groundwork that can also lead to further studies in marketing or business management. With the ever-evolving business landscape, expertise in marketing is increasingly in demand, offering strong career prospects.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $140,040 in May 2023. The lowest 10 percent earned less than $70,080, and the highest 10 percent earned more than $208,000. Completing a Business Administration (BBA) in Marketing from American InterContinental University can equip you with the skills needed to explore such rewarding career paths. Source - Bureau of Labor Statistics
The BBA in Marketing at American InterContinental University typically requires about four years for full-time students to complete. Part-time options may extend the duration, while transferring credits from previous studies can reduce the time needed to graduate.
To pursue the American InterContinental University, Business Administration (BBA), Marketing degree program, you must meet the following requirements:
