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Program Tier: Bachelor's

American InterContinental University, Business Administration (BBA), Marketing

At American InterContinental University, the Bachelor of Business Administration (BBA) in Marketing program empowers you to become a strategic thinker and an innovative leader in the fast-paced world of marketing. You will explore fundamental concepts like consumer behavior, digital marketing strategies, and brand management, preparing you to excel in various industries. This program is a perfect fit if you’re eager to develop versatile skills that can help you navigate and thrive in today’s dynamic business environment.

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One of the nation's most affordable, accredited online universities

Southern New Hampshire University (SNHU)

With over 200 career-relevant programs, SNHU offers nonprofit, accredited education designed for busy adults. Thousands of students choose SNHU for its value, flexibility, and strong support.

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Transfer up to 90 Credits

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Transfer up to 90 Credits

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Ultimate Medical Academy

For nearly 30 years, UMA has helped students build rewarding healthcare careers. With personalized support from day one to graduation, you’ll stay on track to reach your goals.

Train for your calling in healthcare

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Earn a degree in allied healthcare field online in just 18 months

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Earn a degree in allied healthcare field online in just 18 months

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University of Arizona Global Campus

UAGC offers flexible 5- to 6-week online courses across associate, bachelor’s, master’s, and doctoral programs. Learn on your schedule and build the skills employers want.

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5- and 6-Week Classes

50 + Online Degrees

5- and 6-Week Classes

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For 50 years, AIU has offered specialized, flexible degree programs to students around the globe.

American InterContinental University

Our mission is to empower a diverse student body for academic, personal, and professional success, through a commitment to inclusive, student-centered support and lifelong learning.

Online degree programs for busy adults

Career‑focused associate, bachelor’s & master’s degrees

Online degree programs for busy adults

Career‑focused associate, bachelor’s & master’s degrees

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Online bachelor’s programs ranked among the best for the eleventh year in a row

Colorado Technical University

Our mission is to provide industry-relevant higher education to a diverse student population through innovative technology and experienced faculty, enabling the pursuit of personal and professional goals.

5‑ and 10‑week online courses

Transfer credits accepted

5‑ and 10‑week online courses

Transfer credits accepted

Accredited

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Program Description

Discover the Business Administration (BBA) program at American InterContinental University with a focus on Marketing. Here, you're equipped with essential skills to thrive in today’s dynamic business landscape. The program emphasizes understanding consumer behavior, strategic planning, and brand management. You'll gain both theoretical insights and hands-on experience, preparing you for diverse roles in advertising, sales, and market research.

This BBA program offers a supportive and flexible learning environment, ideal for high school graduates, college students, and professionals aiming to advance or shift their careers. You're encouraged to develop creative problem-solving skills while learning to make data-driven decisions. Graduates leave ready to tackle challenges and seize opportunities in the ever-evolving marketing world.

BBA Marketing program brochure cover with professional business people discussing strategies.

Get information on American InterContinental University, Business Administration (BBA), Marketing

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What career opportunities does AIU - BBA - Marketing offer?

By enrolling in the Business Administration (BBA) program with a focus on Marketing at American InterContinental University, you can prepare for exciting careers in roles like marketing coordinator, brand manager, market research analyst, or sales manager. The curriculum provides you with the skills to craft strategic marketing plans and analyze market trends effectively. This program lays a groundwork that can also lead to further studies in marketing or business management. With the ever-evolving business landscape, expertise in marketing is increasingly in demand, offering strong career prospects.

Earning Potential

According to the U.S. Bureau of Labor Statistics (BLS) as of May 2024, the median annual wage for business and financial operations occupations (which includes many business administration and marketing roles) is not specifically listed for entry-level BBA graduates, but the median annual wage for all management occupations is $122,090.

For the most relevant direct comparison for American InterContinental University, Business Administration (BBA), Marketing program graduates entering general business or marketing manager roles: use the management occupations median of $122,090 as a benchmark for earnings in the field.

Source - https://www.bls.gov/ooh/management/ [Latest, May 2024 median for all management occupations]

How long does AIU - BBA - Marketing take?

The BBA in Marketing at American InterContinental University typically requires about four years for full-time students to complete. Part-time options may extend the duration, while transferring credits from previous studies can reduce the time needed to graduate.

Requirements

To pursue the American InterContinental University, Business Administration (BBA), Marketing degree program, you must meet the following requirements:

A high school diploma or GED equivalent
Official transcripts from prior educational institutions
Basic skills in critical thinking and writing
SAT/ACT scores (optional at some institutions)

Business Administration and Marketing program at AIU: Develop key skills to excel in today's high-volume industry.

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Program Tier: Bachelor's

AIU - BBA - Marketing

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Key Information about AIU - BBA - Marketing

Program Description

Career Opportunities

Earning Potential

Source - https://www.bls.gov/ooh/management/ [Latest, May 2024 median for all management occupations]

Duration

Requirements

To pursue the American InterContinental University, Business Administration (BBA), Marketing degree program, you must meet the following requirements: