Fashion Design and Marketing (BFA), Fashion Design

At American InterContinental University, the Fashion Design and Marketing BFA program inspires you to explore the dynamic world of fashion with both creativity and business acumen. You'll delve into the core elements of design, fashion history, textiles, and contemporary trends, while also honing your understanding of marketing concepts crucial for the industry. This comprehensive approach equips you to craft captivating designs and strategically market fashion products in a competitive environment.

The program emphasizes the importance of a hands-on learning experience, encouraging you to participate in practical projects, internships, and collaborative opportunities with industry professionals. By fostering both your artistic and managerial skills, the course prepares you to meet the industry's demands, whether you're aspiring to create your own label, manage a fashion house, or explore other exciting career paths in fashion design and marketing. With its broad and relevant curriculum, AIU guides you toward realizing your vision in the fashion world.

By enrolling in the Fashion Design program at American InterContinental University, you open doors to a wide range of career opportunities. You may find yourself working as a fashion designer, textile designer, fashion buyer, or visual merchandiser. The program equips you with the skills necessary for creating innovative designs and effectively marketing fashion products. Additionally, it can serve as a stepping stone for advanced studies in fashion or related fields. With the ever-evolving fashion industry, your expertise will be valued and in demand.

For individuals graduating with a BFA in Fashion Design and Marketing, the median annual wage for fashion designers was $80,690 in May 2024, according to the Bureau of Labor Statistics (BLS).

Source - https://www.bls.gov/ooh/arts-and-design/fashion-designers.htm, https://www.bls.gov/oes/2024/may/featured_data.htm

The Bachelor of Fine Arts in Fashion Design and Marketing at American InterContinental University typically takes about four years to complete for full-time students. Accelerated tracks may be available, allowing students to finish the program sooner, while part-time options are also offered for those balancing other commitments.

To pursue the American InterContinental University's Fashion Design (BFA) degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Demonstrated basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)