Fashion Design and Marketing (BFA), Fashion Marketing

At American InterContinental University, the Fashion Design and Marketing (BFA) program immerses you in the dynamic world of fashion marketing. You'll gain an understanding of contemporary marketing strategies designed explicitly for the fashion industry. Dive into courses that cover fashion forecasting, brand management, and consumer behavior, equipping you with the skills to market fashion products effectively and creatively.

Through this program, you are encouraged to combine your passion for fashion with essential marketing techniques. By engaging in hands-on projects and practical experiences, you’ll be prepared to navigate the fast-paced fashion landscape. With this comprehensive approach, you can build a career in various sectors, from branding agencies to retail fashion companies, ensuring your talents shine in a competitive market.

By enrolling in the Fashion Design and Marketing (BFA) program at American InterContinental University, you open doors to a dynamic career in the fashion industry. You could find yourself thriving as a fashion marketer, brand manager, or retail merchandising specialist. The program equips you with the skills needed to excel in these roles, bridging the gap between creative design and effective marketing strategies. Additionally, you'll be well-prepared to adapt to the evolving trends in fashion marketing, making you a valuable asset to any organization seeking innovative and driven professionals.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for fashion designers, which aligns with the American InterContinental University's Fashion Design and Marketing (BFA) Fashion Marketing program, was $80,690 in May 2024.

Source - https://www.bls.gov/ooh/arts-and-design/fashion-designers.htm

The Bachelor of Fine Arts in Fashion Design and Marketing with a focus on Fashion Marketing at American InterContinental University typically takes about four years to complete for full-time students. This program may offer part-time or accelerated options, and those with relevant transfer credits might finish earlier.

To enroll in the American InterContinental University Fashion Design and Marketing (BFA) Fashion Marketing degree program, you will need to meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)