Bachelor of Science in Business Administration, Marketing

The BS in Business Administration with a Marketing concentration at Colorado Technical University offers a comprehensive education in business fundamentals with a specialized focus on marketing strategies. The curriculum covers essential marketing topics, such as digital marketing, market research, consumer behavior, brand management, and marketing analytics.

Students will gain a strong foundation in business operations while honing their ability to create, manage, and execute marketing campaigns. The program emphasizes real-world application, providing opportunities for students to work on case studies and projects that mimic real-life business scenarios. Graduates are prepared to develop innovative marketing strategies that enhance brand visibility and drive customer engagement in a variety of industries.

Graduates of the BSBA Marketing program can pursue careers as marketing managers, digital marketing specialists, brand managers, market research analysts, and social media strategists. With the increasing importance of digital marketing, graduates are well-positioned to succeed in industries such as retail, advertising, technology, and consumer goods.

The earning potential for graduates of the Colorado Technical University, Bachelor of Science in Business Administration, Marketing program, is closely related to the median annual pay for marketing managers. According to the U.S. Bureau of Labor Statistics (BLS) for May 2024, the median annual wage for marketing managers was $161,030. In Colorado, the annual mean wage for marketing managers was $183,890 as of May 2023.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm, https://www.bls.gov/oes/2023/may/oes112021.htm

The program typically takes 4 years to complete with full-time enrollment, though part-time and accelerated options may be available.

Applicants must have a high school diploma or equivalent. No specific test scores are required, but previous academic performance will be considered during the admissions process.