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At CTU, the Bachelor of Science in Business Administration with a concentration in Digital Marketing is designed to equip you with the essential skills and knowledge needed to excel in the ever-evolving digital landscape. This program prepares you to develop innovative marketing strategies, leverage digital tools, and understand consumer behavior in a digital context. It's an ideal choice for those looking to make a meaningful impact in the world of business and pursue a dynamic and versatile career.
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At CTU, the Bachelor in Business Administration with a focus on Digital Marketing empowers you with essential skills for the dynamic digital landscape. You'll explore areas like social media strategy, search engine optimization, and data analytics, gaining a comprehensive understanding of how businesses leverage digital platforms. The curriculum balances theory with practical applications, ensuring you're ready to craft effective marketing campaigns and drive business growth.
Throughout the program, you'll have opportunities to engage with industry professionals and participate in hands-on projects. CTU is dedicated to ensuring that you receive the support and resources needed to thrive. By the time you graduate, you'll be well-equipped to adapt and lead in various marketing roles. If you're eager to shape the future of business in the digital age, this program offers a solid foundation to kickstart your career.
By pursuing a Bachelor’s degree in Business Administration with a focus on Digital Marketing, you'll position yourself for diverse career opportunities. You'll be equipped to take on roles such as digital marketing strategist, social media manager, SEO specialist, or content marketing coordinator. This degree provides a strong foundation for entering the dynamic world of digital marketing, where innovative strategies and digital proficiency are in high demand. Your skills will be highly valued by companies looking to harness the power of digital platforms to drive growth and engagement.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $136,850 in May 2022. The lowest 10 percent earned less than $68,940, and the highest 10 percent earned more than $249,720. Pursuing a bachelor's degree in Business Administration with a focus on Digital Marketing can open doors to these career opportunities and potentially place you within this earnings bracket.
Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
The Bachelor in Business Administration with a specialization in Digital Marketing at CTU typically takes four years to complete for full-time students. Part-time options or accelerated paths may be available, potentially allowing students to adjust the program's duration according to their needs. Transfer credits may also reduce the time required to graduate.
To pursue the CTU, Business Administration, Digital Marketing, Bachelor degree program, you must meet the following requirements:
