At CTU, the Bachelor in Business Administration with a focus on Digital Marketing empowers you with essential skills for the dynamic digital landscape. You'll explore areas like social media strategy, search engine optimization, and data analytics, gaining a comprehensive understanding of how businesses leverage digital platforms. The curriculum balances theory with practical applications, ensuring you're ready to craft effective marketing campaigns and drive business growth.

Throughout the program, you'll have opportunities to engage with industry professionals and participate in hands-on projects. CTU is dedicated to ensuring that you receive the support and resources needed to thrive. By the time you graduate, you'll be well-equipped to adapt and lead in various marketing roles. If you're eager to shape the future of business in the digital age, this program offers a solid foundation to kickstart your career.

By pursuing a Bachelor’s degree in Business Administration with a focus on Digital Marketing, you'll position yourself for diverse career opportunities. You'll be equipped to take on roles such as digital marketing strategist, social media manager, SEO specialist, or content marketing coordinator. This degree provides a strong foundation for entering the dynamic world of digital marketing, where innovative strategies and digital proficiency are in high demand. Your skills will be highly valued by companies looking to harness the power of digital platforms to drive growth and engagement.

The specific earning potential for a Bachelor's program in Business Administration with a focus on Digital Marketing is not directly detailed by the BLS. However, the **median annual salary for marketing managers**, which might be a relevant career path, is approximately $166,410 in May 2023, according to the BLS.

Source - https://www.bls.gov/oes/2023/may/oes_nat.htm, https://www.bls.gov/news.release/pdf/ocwage.pdf

For more recent data, the BLS Occupational Employment and Wages report from May 2024 indicates an average annual salary of $165,050 for marketing managers, but this does not specifically address the digital marketing aspect of a Business Administration program.

Source - https://www.bls.gov/news.release/pdf/ocwage.pdf

The Bachelor in Business Administration with a specialization in Digital Marketing at CTU typically takes four years to complete for full-time students. Part-time options or accelerated paths may be available, potentially allowing students to adjust the program's duration according to their needs. Transfer credits may also reduce the time required to graduate.

To pursue the CTU, Business Administration, Digital Marketing, Bachelor degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)