The Bachelor of Science in Marketing at Southern New Hampshire University offers students the opportunity to develop key marketing skills needed in today’s fast-paced business world. This program is designed to provide foundational knowledge in areas like market research, consumer behavior, digital marketing, and branding strategies. With a balance of theoretical learning and practical application, students are equipped to understand and address real-world marketing challenges. Whether you're preparing to enter the workforce for the first time, looking to advance your current career, or seeking to switch fields, this degree aims to give you the tools and confidence to succeed in a variety of marketing roles.