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Program Tier: Bachelor's

Southern New Hampshire University, Marketing (BS)

The Bachelor of Science in Marketing at Southern New Hampshire University offers students the opportunity to develop key marketing skills needed in today’s fast-paced business world. This program is designed to provide foundational knowledge in areas like market research, consumer behavior, digital marketing, and branding strategies. With a balance of theoretical learning and practical application, students are equipped to understand and address real-world marketing challenges. Whether you're preparing to enter the workforce for the first time, looking to advance your current career, or seeking to switch fields, this degree aims to give you the tools and confidence to succeed in a variety of marketing roles.

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Program Description

One of the key strengths of the Marketing program at Southern New Hampshire University is its focus on experiential learning. Students have the opportunity to gain real-world experience through internships, co-op programs, and industry projects, allowing them to apply their classroom learning in a practical setting. In addition, the program offers networking opportunities with marketing professionals, guest lectures, and workshops that further enhance students' learning and career prospects.

Graduates of the program are well-equipped to pursue a variety of career paths in marketing, such as marketing manager, market research analyst, digital marketing specialist, and more. With a strong emphasis on both theory and practice, the Marketing program at Southern New Hampshire University equips students with the knowledge, skills, and experience needed to succeed in the ever-evolving field of marketing.

SNHU Marketing BS degree program info

What career opportunities does SNHU - Marketing - BS offer?

Graduates can explore positions in advertising agencies, corporate marketing departments, and non-profit organizations, among others. With a curriculum designed to meet industry demands, this degree prepares students to harness data-driven insights and creative thinking to develop effective marketing campaigns. Moreover, with the growing importance of digital platforms, a BS in Marketing from SNHU ensures students are ready to adapt and thrive in an ever-evolving marketplace. Opting for this program is a strategic step towards a rewarding career where you can make a significant impact.

Earning Potential

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career path for graduates of Southern New Hampshire University's Marketing (BS) program, was $161,030 in May 2024.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

How long does SNHU - Marketing - BS take?

The Bachelor of Science in Marketing program at Southern New Hampshire University is designed to provide students with a solid foundation in marketing principles, preparing them for a dynamic career in the field. Typically, this program can be completed in about four years if pursued on a full-time basis, but the duration may vary depending on a student's pace and any previously earned credits.

Requirements

To pursue the Marketing (BS) degree at Southern New Hampshire University, applicants are expected to meet specific admissions requirements. Here's a straight-to-the-point guide on how to qualify for this program:

  • Completion of high school or an equivalent such as a GED.
  • Submission of an official high school transcript or equivalent documentation.
  • Completion of a university application form.
  • For non-native English speakers, proof of English proficiency through standardized tests like TOEFL or IELTS may be required.
  • Possess a genuine interest in the field of marketing as demonstrated by personal statement or essay.

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