New Media & Marketing (MA)

This program combines marketing expertise with cutting-edge media strategies, focusing on digital channels, social media, and content marketing. Students gain a strong foundation in consumer behavior, analytics, and brand storytelling.

The curriculum integrates hands-on projects and real-world case studies, enabling students to create effective marketing strategies for diverse industries. By leveraging new media tools and techniques, graduates are prepared to lead marketing teams, develop digital strategies, and build strong brand identities.

Graduates of the M.A. in New Media & Marketing can pursue various career opportunities in marketing, media, and advertising. Roles include digital marketing managers, social media strategists, content marketing specialists, and brand managers. Other career paths may involve positions like marketing analysts, media planners, or campaign directors. This degree also positions graduates for leadership roles in creative or advertising agencies.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career path for graduates of Southern New Hampshire University's New Media & Marketing (MA) program, was $108,000 in May 2024.

Source - https://www.bls.gov/oes/2023/may/oes112021.htm

The M.A. in New Media & Marketing at SNHU typically takes two years to complete with a full-time schedule. Accelerated options may allow completion in as little as 18 months. Part-time students can expect a longer timeline, depending on the number of courses taken per term.

To apply for the Master of Arts in New Media & Marketing program, students generally need the following:

• A bachelor’s degree from an accredited institution.
• Minimum GPA requirements, usually 2.75 or higher.
• Submission of a completed graduate application and official transcripts.
• A personal statement detailing career goals and marketing interest.