Marketing (BS)

The Marketing (BS) program at Southern New Hampshire University gives you a comprehensive understanding of the dynamic marketing landscape. You'll explore topics such as consumer behavior, market research, and digital marketing strategies. This program focuses on helping you develop analytical and creative skills to crafting compelling marketing campaigns that resonate with diverse audiences.

With a mix of theoretical knowledge and practical applications, you're prepared to take on roles in various settings, from corporations to start-ups. You’ll gain hands-on experience through real-world projects, enabling you to translate classroom learning into actionable marketing solutions. This program is designed to empower you to make informed marketing decisions and accelerate your career in a fast-paced industry.

By pursuing a Marketing (BS) degree from Southern New Hampshire University, you open doors to various career opportunities across vibrant sectors. You'll be equipped to step into roles like marketing coordinator, brand manager, digital marketing specialist, or market research analyst. This program also provides a solid foundation for enhancing your skills in advertising, public relations, and sales. As businesses continue to innovate and expand their digital presence, professionals with marketing expertise are in high demand, promising a dynamic and rewarding career path.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career path for graduates of Southern New Hampshire University's Marketing (BS) program, was $161,030 in May 2024.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Bachelor of Science in Marketing at Southern New Hampshire University typically takes about four years to complete for full-time students. Part-time students or those with transfer credits may be able to finish in less time, offering flexibility to fit education into busy lives.

To pursue the Southern New Hampshire University, Marketing (BS) degree program, you must fulfill the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)