Bridge (DBA, Marketing Quantitative Research)

If you're looking to broaden your expertise in business administration with a focus on marketing quantitative research, the Bridge (DBA) program at GCU is designed to elevate you to the next level. This program integrates deep insights into quantitative data analysis with strategic marketing concepts, preparing you for leadership roles. You'll engage with advanced research methodologies and gain practical skills to decipher complex market data, enhancing your decision-making and strategic planning abilities.

The curriculum equips you with the knowledge to develop data-driven marketing strategies and refine your analytical skills. Through a blend of coursework and practical applications, you can expect to hone the ability to lead marketing research initiatives and drive innovation in diverse business environments. Whether you're aiming to climb the corporate ladder or venture into entrepreneurship, this program provides the foundation to propel your career forward with confidence and clarity.

By enrolling in GCU's Bridge program focused on DBA, Marketing Quantitative Research, you open the door to a range of career opportunities in the dynamic field of marketing. This program equips you with advanced analytical skills to perform data-driven research, making you a strong candidate for roles like marketing analyst, data strategist, or market research manager. With a growing demand for quantitative expertise in marketing, especially in data-driven decision-making, this program can significantly boost your employability and set you up for success in an ever-evolving industry.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers was $158,280 in May 2023. Professionals with advanced degrees, such as those pursuing a DBA in Marketing Quantitative Research, may qualify for upper-level roles in data-driven marketing strategy and leadership.

Source – https://www.bls.gov/ooh/management/marketing-managers.htm

The GCU Bridge (DBA, Marketing Quantitative Research) program typically requires about 3 to 4 years for completion as a full-time student. This duration can vary if part-time study options or transfer credits are applied, allowing for a faster or more flexible schedule.

In order to pursue the GCU, Bridge (DBA, Marketing Quantitative Research) degree program, you will need to meet the following requirements:

• A bachelor's degree from an accredited institution
• Official transcripts from all previous colleges or universities attended
• A minimum GPA of 3.0 on a 4.0 scale
• Submission of a current resume or curriculum vitae
• Statement of purpose outlining your academic and professional goals
• Letters of recommendation from professional or academic references
• Scores from the GMAT or GRE exams

These requirements are essential for admission into the GCU, Bridge (DBA, Marketing Quantitative Research) program and will help ensure that you are well-prepared for the rigorous coursework and research involved in this advanced degree program.