Bachelor of Arts in Social Media

Are you curious about how social media can shape narratives and influence culture? Grand Canyon University's Bachelor of Arts in Social Media program is designed to offer you a comprehensive understanding of the ever-evolving nature of social media platforms. Through this program, you will delve into the intricacies of online communication, content creation, and the power of digital engagement. The curriculum strikes a blend of theory and practical application, empowering you to craft compelling storytelling and strategic branding in the digital age.

By exploring topics such as social media marketing, analytics, and digital communication strategies, you will build a versatile skill set that's applicable in diverse industries. As you engage in real-world projects, you'll gain hands-on experience addressing dynamic challenges and opportunities in digital media. This program opens doors to careers in marketing, public relations, digital strategy, and more, equipping you to navigate and succeed in today's interconnected world. Embrace the chance to influence and engage audiences globally as you hone your expertise in social media.

By pursuing the Bachelor of Arts in Social Media at Grand Canyon University, you can explore a variety of career paths in today's digital world. You could work as a social media strategist, content creator, or digital marketing consultant. This program equips you with the skills needed to analyze trends, create engaging content, and manage online communities. As social media continues to be a crucial aspect of business strategy, your expertise can open doors in marketing agencies, corporate settings, or entrepreneurial ventures.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $144,410 in May 2023. While this field encompasses various roles that can leverage a degree like a Bachelor of Arts in Social Media from GCU, individual earnings can vary widely based on specific job roles, experience, and geographic location. For more detailed information, visit the BLS website. Source

The Bachelor of Arts in Social Media at GCU is typically completed in about four years for full-time students. Part-time students or those with transferable credits may finish the program in a shorter time.

In order to pursue the GCU, Bachelor of Arts in Social Media degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)