BS in Applied Marketing and Advertising

If you're considering a BS in Applied Marketing and Advertising at GCU, you're opening doors to a career that combines creativity with strategy. This program equips you with essential skills in consumer behavior, brand management, and digital marketing. You'll immerse yourself in real-world advertising scenarios, preparing you to create impactful campaigns and connect with diverse audiences.

The curriculum offers a balance of theory and practice, fostering innovation and analytical thinking. This is perfect for those eager to align creative solutions with business goals. As you progress, you will gain confidence to tackle today's marketing challenges, making you a valuable asset in roles across industries such as digital media, public relations, and brand consulting.

By pursuing a BS in Applied Marketing and Advertising at GCU, you open doors to dynamic career opportunities. You can step into roles like marketing coordinator, advertising manager, brand strategist, or digital marketing specialist. This program equips you with the practical skills and knowledge to thrive in the fast-paced marketing world. As businesses increasingly focus on digital engagement and brand storytelling, your expertise will be in high demand, setting a foundation for a promising career in various industries.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $138,730 in May 2023.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Bachelor of Science in Applied Marketing and Advertising at GCU typically takes four years to complete for full-time students. Part-time options may extend the duration, while transfer students with relevant credits might graduate sooner. This program offers a pathway for individuals seeking to develop skills in the dynamic fields of marketing and advertising.

To pursue the GCU, BS in Applied Marketing and Advertising degree program, you will need:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)