Bridge (DBA, Marketing Qualitative Research)

Embark on a transformative journey with GCU's DBA, Bridge program focusing on Marketing Qualitative Research. This program is designed to propel you into the dynamic world of marketing, blending profound research skills with an in-depth understanding of qualitative data analysis. You will delve into the realms of consumer behavior, market trends, and innovative strategies. With this expertise, you can identify critical insights and drive impactful marketing decisions in any organization.

As you progress, you'll engage with seasoned professionals and like-minded peers in a stimulating environment. The program encourages you to apply theoretical knowledge to real-world scenarios, enhancing your analytical, decision-making, and leadership skills. Graduate as a confident marketing expert, ready to revolutionize various sectors, from corporate settings to consulting firms. Your future in marketing awaits with opportunities to influence the industry and lead with innovation.

By pursuing the GCU Bridge (DBA, Marketing Qualitative Research) program, you open doors to a variety of career opportunities in areas such as market research analysis, brand management, and academic research. This program equips you with essential skills in analyzing consumer behavior and interpreting data, which are highly sought after in the marketing industry. Additionally, it lays a solid groundwork for those considering advanced studies or seeking to enhance their expertise in business strategy and marketing innovation.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $142,170 in May 2023, with employment projected to grow 6% from 2022 to 2032.
Source – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The GCU Bridge program (DBA, Marketing Qualitative Research) typically takes around four years to complete for full-time students. Part-time options may extend the duration, while transferring previous credits could shorten it. This program is designed for those seeking advanced knowledge in marketing research within a supportive and insightful academic environment.

To pursue the GCU, Bridge (DBA, Marketing Qualitative Research) degree program, you must meet the following requirements:

• A bachelor's degree from a regionally accredited institution.
• A minimum GPA of 3.0 in your master's degree program.
• Official transcripts from all previously attended colleges or universities.
• Resume showing relevant work experience in the field of marketing or business.
• Two professional letters of recommendation.

These requirements are essential for consideration into the GCU, Bridge (DBA, Marketing Qualitative Research) degree program. Ensure you meet these criteria before applying.