In the Bachelor of Science in Marketing and Advertising program at GCU, you delve into the dynamic world of brand promotion and market strategy. This program equips you with skills in consumer behavior analysis, digital marketing, and creative communication techniques. The curriculum is thoughtfully designed to blend theory with real-world application, ensuring you gain a comprehensive understanding of marketing principles that drive successful campaigns.

As you progress through the program, you'll engage in projects that challenge your strategic thinking and creativity. By exploring diverse advertising channels and methodologies, you will be prepared to innovate in various professional settings, from corporate environments to creative agencies. This program fosters an environment that encourages you to adapt to ever-changing market trends, equipping you to make a meaningful impact in the fast-paced world of marketing and advertising.

By enrolling in the Bachelor of Science in Marketing and Advertising program at GCU, you open doors to vibrant career paths such as marketing coordinator, advertising account manager, brand strategist, and digital marketing specialist. This program equips you with the skills needed to thrive in sectors that value creative communication and strategic planning. Opportunities abound in advertising agencies, corporations, and non-profit organizations, where your expertise in developing and executing marketing campaigns will be highly valued.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $138,730 in May 2023.

Source – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Bachelor of Science in Marketing and Advertising at GCU is typically a four-year program for full-time students. Part-time study options may extend this duration, while transfer credits could allow for earlier completion. This program equips students with essential skills for a dynamic career in marketing and advertising, making it a great choice for those looking to enter or advance in the field.

To enroll in the GCU, Bachelor of Science in Marketing and Advertising degree program, you must meet the following requirements:

• High school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)