Marketing Research Analytics (MS)

At Southern New Hampshire University, the Marketing Research Analytics (MS) program is designed to enhance your understanding of data-driven marketing strategies. By leveraging the latest in marketing theory and practical research tools, you will learn to analyze consumer patterns, trends, and preferences. This program focuses on teaching you how to translate data into actionable insights, empowering you to make informed marketing decisions that can drive business success.

Through a blend of coursework and practical projects, you will develop skills in market analysis, qualitative and quantitative research methods, and data interpretation. This program is ideal for individuals looking to bolster their analytical abilities and strategic thinking in the marketing field. With the knowledge gained from this program, you can pursue career opportunities in various sectors, such as consumer behavior analysis, brand management, and market research consulting, ultimately helping you advance and excel in your professional journey.

By pursuing the Marketing Research Analytics (MS) program at Southern New Hampshire University, you open doors to a variety of promising career paths. You can work as a market research analyst, consumer insights strategist, digital marketing analyst, or data analytics manager. This program equips you with the skills to excel in the ever-evolving marketing landscape, making you a competitive candidate in industries that are eager for data-driven decision-makers.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for market research analysts and marketing specialists, which aligns with roles targeted by the Southern New Hampshire University Marketing Research Analytics (MS) program, was $74,680 in May 2024.

Source - https://www.bls.gov/oes/current/oes131161.htm

The Marketing Research Analytics (MS) program at Southern New Hampshire University typically takes about 15 months to complete as a full-time student. This duration may vary with part-time enrollment or if a student transfers credits, potentially allowing for faster completion.

In order to pursue the Southern New Hampshire University, Marketing Research Analytics (MS) degree program, you will need to meet the following requirements:

• A bachelor's degree from a regionally or nationally accredited institution
• A minimum undergraduate GPA of 2.75 (on a 4.0 scale)
• Official transcripts from all colleges and universities previously attended
• A resume demonstrating relevant work experience
• A personal statement outlining your goals and reasons for pursuing the program
• Two professional or academic letters of recommendation
• No GMAT or GRE scores required for admission

These requirements are essential for admission to the Marketing Research Analytics (MS) program at Southern New Hampshire University. Please ensure that you meet all the stipulated criteria before applying for the program.