Marketing (AS)

With the Marketing AS program at Southern New Hampshire University, you're set to delve into the essentials of marketing strategies and consumer behavior. This program empowers you with practical skills to understand market research, advertising, and digital marketing channels. By blending theoretical knowledge with real-world applications, you'll gain the expertise needed to thrive in a dynamic marketing environment.

Imagine learning the ropes of brand management and honing your analytical abilities to create compelling marketing campaigns. The curriculum is designed to give you a solid foundation that prepares you for various roles in marketing, whether in large corporations or small businesses. With this valuable program, you’re encouraged to explore new horizons and stay ahead of industry trends.

By enrolling in the Marketing (AS) program at Southern New Hampshire University, you can kickstart your career in various dynamic roles such as marketing coordinator, sales associate, or social media manager. This program equips you with essential skills in market research, digital marketing, and consumer behavior analysis, laying a solid foundation for a successful career in the ever-evolving marketing industry. Whether you aim to join a fast-paced corporate environment or a creative agency, this degree prepares you for future studies or immediate entry into the workforce.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers, a common career path for graduates of Southern New Hampshire University's Marketing (AS) program, was $161,030 in May 2024.

Source - https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

The Associate of Science in Marketing program at Southern New Hampshire University is typically completed in about two years for full-time students. Part-time learners may require more time, while those with transfer credits might finish sooner. This program equips students with foundational marketing knowledge, helping them step confidently into the business world.

To pursue the Southern New Hampshire University, Marketing (AS) degree program, you must meet the following requirements:

• A high school diploma or GED equivalent
• Official transcripts from prior educational institutions
• Basic skills in critical thinking and writing
• SAT/ACT scores (optional at some institutions)