The Bachelor of Arts in Marketing provides students with the tools to understand consumer behavior, develop creative strategies, and build brand recognition in today's dynamic marketplace. This program emphasizes critical thinking, digital marketing, and data-driven decision-making. Graduates are equipped to craft compelling campaigns and drive business growth across industries.
Jumpstart your career in healthcare—100% online
Ultimate Medical Academy
For nearly 30 years, UMA has helped students build rewarding healthcare careers. With personalized support from day one to graduation, you’ll stay on track to reach your goals.
Train for your calling in healthcare
2
For 50 years, AIU has offered specialized, flexible degree programs to students around the globe.
American InterContinental University
Our mission is to empower a diverse student body for academic, personal, and professional success, through a commitment to inclusive, student-centered support and lifelong learning.
3
Online bachelor’s programs ranked among the best for the eleventh year in a row
Colorado Technical University
Our mission is to provide industry-relevant higher education to a diverse student population through innovative technology and experienced faculty, enabling the pursuit of personal and professional goals.
4
The B.A. in Marketing curriculum offers a comprehensive blend of traditional and modern marketing principles. Students delve into topics such as market research, branding, advertising, and consumer psychology. The program also integrates cutting-edge subjects like social media marketing, search engine optimization (SEO), and analytics to prepare graduates for the digital era.
With a strong focus on practical application, the program includes case studies, internships, and collaborative projects. These experiences help students develop essential skills in teamwork, communication, and strategy implementation, ensuring they are career-ready upon graduation.
Graduates with a B.A. in Marketing can pursue roles such as marketing coordinator, brand manager, social media strategist, or market analyst. As businesses increasingly prioritize online engagement, opportunities in digital marketing and content creation are abundant. Advanced career paths include marketing manager, advertising director, and chief marketing officer (CMO).
According to the Bureau of Labor Statistics, marketing managers earn a median annual salary of $140,040. Entry-level roles in marketing typically offer salaries ranging from $45,000 to $60,000, while experienced professionals and specialists in areas like digital marketing can earn upwards of $100,000 annually.
The program is designed to be completed in four years of full-time study. Accelerated or part-time formats may be available, allowing students to tailor their learning pace to their needs.
To enroll in the B.A. in Marketing program, students generally need:
.svg)
