The Bachelor of Business Administration (B.B.A.) in Marketing is designed for individuals passionate about creativity, consumer behavior, and strategic communication. This program equips students with the knowledge and skills to understand market trends, develop effective campaigns, and contribute to an organization's growth through innovative marketing strategies.
Jumpstart your career in healthcare—100% online
Ultimate Medical Academy
For nearly 30 years, UMA has helped students build rewarding healthcare careers. With personalized support from day one to graduation, you’ll stay on track to reach your goals.
Train for your calling in healthcare
2
For 50 years, AIU has offered specialized, flexible degree programs to students around the globe.
American InterContinental University
Our mission is to empower a diverse student body for academic, personal, and professional success, through a commitment to inclusive, student-centered support and lifelong learning.
3
Online bachelor’s programs ranked among the best for the eleventh year in a row
Colorado Technical University
Our mission is to provide industry-relevant higher education to a diverse student population through innovative technology and experienced faculty, enabling the pursuit of personal and professional goals.
4
The B.B.A. in Marketing blends core business principles with specialized marketing techniques. Students learn about branding, digital marketing, market research, consumer psychology, advertising, and sales strategies. The curriculum emphasizes both analytical and creative approaches to solving real-world marketing challenges.
Students also gain hands-on experience through case studies, internships, and collaborative projects. This program focuses on equipping students with the technical and interpersonal skills needed to excel in various marketing roles, from campaign management to strategic consulting.
Graduates with a B.B.A. in Marketing are well-positioned for roles such as marketing coordinator, brand manager, digital marketing specialist, advertising executive, or market research analyst. These roles span industries like retail, technology, healthcare, and entertainment. The degree also provides a foundation for entrepreneurial ventures or advanced studies in marketing or business administration.
Earning potential for marketing graduates varies widely based on the industry, job role, and level of experience. According to the Bureau of Labor Statistics, entry-level positions like marketing specialists or analysts have an average annual salary of around $63,920. Experienced professionals in roles such as marketing managers can earn a median salary of approximately $141,490 annually.
This program typically spans four years of full-time study. Flexible options, such as part-time or accelerated tracks, may be available for students with varying schedules.
Admissions requirements often include:
.svg)
